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The Lectern:

The Lectern: Vendor coupons and other losses

By Steve Kelman
Published on March 11, 2008 - 09:01 AM

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I told my executive ed students (almost all federal GS-15s and military O'6s) last week that I'd lived a long time around Boston, and offered advice on restaurants, places to visit, etc. (I said I was too old to be good at clubs, though.) After class, a student asked me how to get to the nearest Macy's, where she wanted to do some shopping.

Knowing she was a contracting officer, I volunteered to give her some Macy's discount coupons we had around the house, but weren't planning to use. (I have a hard time throwing away coupons, just in case.) Her eyes brightened up. The next day I brought them in, and she put them away, now armed for her shopping adventure.

When I was at the Office of Federal Procurement Policy, a member of my staff once mentioned to me that most contracting officials loved to use discount coupons. As a coupon fanatic myself, my eyes lit up. After that, I often asked audiences how many of them used coupons to shop when I did town hall meetings with contracting officials. Usually, about 80 percent (men and women) raised their hands.

At the end of the 1996 fiscal year, coupons came to government contracting. The General Services Administration had recently eliminated the rule that prevented GSA schedule vendors from providing temporary discounts. (This was a classic example of a rule that supposedly existed to protect the government from contractor malfeasance, but in fact was a disaster for the government and the taxpayer.) The elimination of the rule led, among other things, to the spread of blanket purchase agreements as a way to negotiate lower schedule prices on IT hardware. But at the end of fiscal 1996, it also inspired a number of vendors actually to offer coupons providing 10 percent or 20 percent temporary discounts off schedule prices.

These coupons don't seem to exist any more.

There are two lessons to all this, I think. One is that the contracting culture emphasized, and emphasizes, getting a good deal. This is a good thing -- good for the government and good for taxpayers.

The second is that there was a time when the procurement environment was one that encouraged vendors to figure out innovative ways to serve government customers. That environment produced good ideas, such as using discount coupons. That's not the environment now, either for contracting officials or for vendors. Keep your nose clean, produce a lot of documentation, and prepare for the next audit or headline is what is on the minds of both government and industry instead. This is not a good thing.

View Comments

Steve –

Glad you remembered my coupon story. I’m not sure that it is as true today as it was 12 years ago that most contracting officers like to use coupons in their personal life. The procurement landscape has changed so much since that time, and the old contracting types (I include myself in that description) are mostly retired.

Concerning discounts from the GSA multiple-award schedules, I’m not sure from whom you are getting your information. GSA advises agencies that schedule prices (especially for products rather than services) are a guideline and frequently represent the maximum price that an agency should pay. As Executive Director of a small independent Federal agency, I routinely receive discount offers from GSA schedule vendors. In fact, I have advised all my contracting officers to view the GSA schedule prices as the maximum we should ever pay.

The GSA schedule vendors may not be offering “coupons” anymore, but they sure offer discounts, especially if you ask.

Rich Loeb

Posted by richardloeb on March 11, 2008 - 02:19 PM

Rich, you are indeed the person who made this point to me many years ago, and I haven't forgotten it (as you can tell from my post). I still speak to contracting audiences, and I'll do the same poll again to see whether percentages have changed -- certainly the contracting officer in my exec ed class was a pro-coupon person.

I sure hope people are getting discounts off GSA schedule list prices, especially on blanket purchase agreements (a great step forward from the 1990's -- the brainchild of Jim Williams and Greg Rothwell). The coupons that don't exist anymore serve, or served, important functions. They represent vendor resources advertising the existence of discounts and getting the word out -- the government is getting vendor help in getting the message out to government folks. So the coupons lead to a situation where there's more discounting than otherwise. This was particularly important in the early years of the availability of discounting, but I'm sure there are lots of folks out there today, especially program folks, who are not aware of this possibility. More broadly, the coupons were an example of vendors being encouraged to be innovative in ways to help customers -- an encouragement that doesn't exist in the current environment.

-- Steve Kelman

Posted by jsmeditor on March 12, 2008 - 04:16 PM


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