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The Lectern:

The Lectern: Creative recruiting

By By Steve Kelman
Published on February 12, 2008 - 12:06 PM

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If the government is going to manage even vaguely successfully the coming retirement wave, it will need to supplement finding employees through the traditional route -- hiring young people and assuming they will stay an entire career -- with efforts to attract nontraditional categories of employees, many of whom perhaps will serve as civil servants only for a few years. One category is 30-somethings from the private sector who might like a few years of federal public service, especially when they have young children. Another is retired industry people -- and I mean not just government contractor employees but people retiring from private-sector jobs.

The ever-inventive Partnership for Public Service, one of my favorite good-government organizations in Washington, which has already been promoting the idea of making it easier to enter government service mid-career, has started an initiative for attracting industry retirees to public service. The service is starting small and targeted: It is partnering with IBM to try to recruit older IBM employees and retirees to the Treasury Department.

This is the kind of innovative thinking we need in federal human resources. Good for Treasury for working with the group on this. Too bad more of these initiatives are coming from inside government itself, where it unfortunately is still a challenge to make progress on the basics, such as substituting inspirational agency missions for bureaucratese in federal job announcements (or even progress in getting rid of the awful phrase "vacancy announcement" to describe job openings). But of course feds are working right now in an environment that is not exactly encouraging innovation, so more of the slack has to be filled by groups outside government such as the partnership.

Readers of this blog who work in industry at a mid-career or senior-level jobs or are retired, what can the federal government do to make public service more attractive to you?

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I was impressed by a recent article talking about "passive applicants" - those who would consider a move to a new position but aren’t actively looking. Those with the potential skill sets you need – but you have to either catch them at the right time or have a mechanism to keep their interest over time. This last part is what seems most efficient in order for agencies’ to increase their pool of candidates.

If a citizen has mild interest in – let’s say - working at the FBI, and today decides to browse the website… what’s the chance he/she will come back a day or a week or month later? That “passive” applicant is probably lost – chalk it up to human nature, busy lifestyles – whatever…

If however, while visiting the site they had a convenient way to get a notice when new information on a topic that they found of interest was posted to the site… 10 most wanted or E-Scam updates for example… that simple trigger mechanism would keep the citizen and the agency communicating. On subsequent visits to the site – initiated by an e-mail notice that new information they care about is now available, those potential applicants may have a tendency to go a step further and look for career positions of interest.

It worked at the State Dept where their careers website saw a 1000% increase in subscribers to specific updates. Why not use every tool available to keep in touch with potential new employees and increase your chances of hiring the right ones?

Posted by J-dog on February 13, 2008 - 09:51 AM

J Dog -- Great idea! I hope the Partnership for Public Service and/or some Chief Human Capital Officers read your suggestion and work to implement it in some agencies. -- Steve Kelman

Posted by FCWWebEditor on February 13, 2008 - 04:05 PM


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