The article says that 29% of U.S. households are likely to be early adopters, though it doesn’t specify how USA Today and its research partner Claritas came to that number. Nevertheless, early adopters:
• Have made phone calls on the Internet.
• Have replaced landline phones with cell phones.
• Use Wi-Fi networks outside homes or offices.
• Have bought a home theater, a personal digital assistant, a digital video recorder, a high-definition TV or a cell phone-PDA device.
Of course these questions are all geared to uncovering spending habits, and a person is qualified as an early adopters if they've purchased a gadget or service. It doesn't address how or if they use the technology. Based on this criteria, my friend Doug qualifies as an early adopter because he has TiVo. But he just recently learned how to use Ctrl+F to find something in a window.
If they really wanted to find early adopters, they’d ask questions like this:
• Do you have an electronic health record?
• Do you pay your bills online? And cancelled the paper ones mailed to your house?
• Have you posted photos to flickr? Ofoto, Snapfish?
• Are you a member of technorati or del.icio.us?
• Have you downloaded and listened to a podcast (meaning not music)?
• Do you use your cellphone headset in the car?
What other gadget/behavior would be a giveaway for an early adopter?
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