So whereas home-based feng shui addresses energy flow and feelings of comfort and security, in business, feng shui means “that the virtual enterprise portrays a friendly digital image, one that is warm and inviting to current and future members of the virtual community.†Long snip:
Based on the wisdom of the founding masters, the infrastructure supporting the digital community must exist in balance and harmony with nature in the virtual world. To that end, the enterprise must first establish their place on the virtual landscape and then build an infrastructure that will last throughout time. Establishing the location can be as simple as selecting a domain name (the virtual address), that easily identifies the enterprise.
Building the supporting infrastructure is much more challenging. The infrastructure must externalize a virtual presence that is always available and ready to do business. It must take into account digital elements and virtual forces of nature. It can not falter under the weight of success. It must grow (scale) at a pace faster than community growth. It must provide the right level of security to welcome new community members but also protect the virtual enterprise’s boundaries. “Great Feng Shui†in this context means that the infrastructure never lets the virtual community down.
I like metaphors that stretch your thinking. If you enjoy this kind of creativity, check out Roger Von Oech's Creative Think blog.
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